{"id":237,"date":"2022-01-18T11:24:37","date_gmt":"2022-01-18T10:24:37","guid":{"rendered":"http:\/\/portfolio.balthasar-von-weymarn.de\/?post_type=rara-portfolio&p=237"},"modified":"2022-01-18T15:03:10","modified_gmt":"2022-01-18T14:03:10","slug":"projects","status":"publish","type":"rara-portfolio","link":"https:\/\/portfolio.balthasar-von-weymarn.de\/?rara-portfolio=projects","title":{"rendered":"Gin Distillery Website"},"content":{"rendered":"\n

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Copywriting for a gin distillery<\/h2>\n\n\n\n
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About the client<\/h2>\n\n\n\n

The company was estabished in my home town before it relocated to Berlin. It specializes in „craft“ gin using high quality ingredients and an avid sense of experimentation to find new flavours and unique blends. <\/p>\n\n\n\n

Challenge<\/h2>\n\n\n\n

I was commissioned to write English language copy for the 2020 editions.<\/p>\n\n\n\n

Solution<\/h2>\n\n\n\n

The copy I wrote was to appeal to mostly male, cultured individuals in the market for boutique craft gin who, in accordance with the brand name, take pride in their sense of explorership. <\/p>\n\n\n\n

The owners eventually decided to re-brand their website for German language and translated the copy (for the quality of which I will not vouch). Read original copy below the images.<\/p>\n<\/div><\/div>\n\n\n\n

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Discover its unique combination of lavender, raspberry and cranberry flavours. Revel in memories of travel to faraway countries and dense forests as you taste botanicals such as Irish moss, pink peppers, shrub althea and rose petals.<\/p>\n\n\n\n

To strive, to seek, to find, and not to yield<\/strong> …<\/p>\n\n\n\n

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For several months and in one after the other, the double cask gin<\/strong> aged in old sherry and bourbon white oak casks. Its combination of lavender, wild raspberries and cranberries together with a dash of caramel and West Indian vanilla offers an exclusive taste, refined further by its smoky notes of bourbon and sherry picked up from the casks.<\/p>\n\n\n\n

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Our coffee liqueur created in cooperation with the Falkensee coffee roasters is a magnificent partner in crime for our Gin Negronis, either on the rocks or as an Espresso Martini.  <\/p>\n\n\n\n

\u201eOver the Mountains of the Moon, down the Valley of the Shadow, ride, boldly ride, the shade replied, if you seek for El Dorado.<\/strong>\u201c  – Edgar Allan Poe<\/em><\/p>\n\n\n\n

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Copy for chatbot dialogues for two German automotive brands<\/em><\/p>\n\n\n\n

In a bid for the commission of chatbot design for two (related) automotive brands by a Berlin voice design agency, I contributed dialogues and bot personality sketches.<\/p>\n\n\n\n

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Read an excerpt<\/a><\/strong> (German language)<\/p>\n\n\n\n

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Copywriting for a gin distillery About the client The company was estabished in my home town before it relocated to Berlin. It specializes in „craft“ gin using high quality ingredients and an avid sense of experimentation to find new flavours and unique blends. Challenge I was commissioned to write English language copy for the 2020 … <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[]},"rara_portfolio_categories":[6],"class_list":["post-237","rara-portfolio","type-rara-portfolio","status-publish","hentry","rara_portfolio_categories-ux-writing","latest_post","grid-sizer"],"_links":{"self":[{"href":"https:\/\/portfolio.balthasar-von-weymarn.de\/index.php?rest_route=\/wp\/v2\/rara-portfolio\/237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.balthasar-von-weymarn.de\/index.php?rest_route=\/wp\/v2\/rara-portfolio"}],"about":[{"href":"https:\/\/portfolio.balthasar-von-weymarn.de\/index.php?rest_route=\/wp\/v2\/types\/rara-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.balthasar-von-weymarn.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.balthasar-von-weymarn.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237"}],"wp:attachment":[{"href":"https:\/\/portfolio.balthasar-von-weymarn.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237"}],"wp:term":[{"taxonomy":"rara_portfolio_categories","embeddable":true,"href":"https:\/\/portfolio.balthasar-von-weymarn.de\/index.php?rest_route=%2Fwp%2Fv2%2Frara_portfolio_categories&post=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}